Mastering the Art of UGC: Kelly Rocklein’s proven strategies offer her clients a massive return on investment.

In today’s world, user-generated content (UGC) plays a significant role in marketing and building brand awareness. Companies that want to establish a robust online presence, whether for digital ads or organic posts, must master the art of UGC to connect with their target audience and drive engagement. Kelly Rocklein, a seasoned marketer and social media strategist, has developed proven strategies and techniques for successful UGC ad campaigns that offer a massive return on ad spend (ROAS).

Kelly believes that UGC is the foundation of a successful marketing campaign in this digital era, thanks to platforms like TikTok. She says that UGC creates an emotional connection with potential customers viewing the ad and provides a way for brands to showcase the actual value of their product offering or services through native-appearing testimonial reviews. Over the years, Kelly has developed a proven approach for brands to harness the power of UGC and social trends to convert targeted audiences into tangible results. We asked Kelly what her most significant piece of advice was for brands to keep in mind for their next UGC campaign, and this is what she said:

Going the cheaper creator route isn’t always the wisest.

Brands often shy away from creators whose rates may be more “expensive” than others they’ve previously worked with. As a creator who charges anywhere from $500 per concept upwards to $2,000+ per concept depending on the SOW (scope of work), Kelly has been met with skepticism. The reason she still has clients who pay her rates without flinching is because of the performance she creates for them. Not only do they get a return on their initial investment (what they paid for the UGC $$$ – $$$$), but they also get a significant ROAS when it comes to the ad being launched online and making thousands, if not millions in revenue. Sure, you can find other creators with significantly less upfront costs, but can they offer massive conversions with their UGC and creative strategy?

Another piece of advice Kelly followed up with was for brands to review the creator’s case studies if they provide them in their portfolio. This is a preview of what the creator is capable of if given the opportunity. As a UGC coach, this is something Kelly recommends all of her students include in their portfolios, as it’s an incredible way to edify your skill sets as a creator and strategist without having to speak on behalf of yourself. Instead, the client’s positive review and performance KPIs do all the talking.

Kelly’s proven strategies and techniques for mastering the art of UGC have helped brands from nearly every vertical achieve their marketing goals and surpass them. Her prescriptive approach provides a roadmap for companies to harness the power of UGC and social trends to convert targeted audiences into tangible results. Brands that adopt Kelly’s strategies and techniques that leverage UGC, social trends, and direct response marketing will stand the test of time in this ever-evolving digital age.

You can learn more about UGC on Kelly’s TikTok account, UGC Social, and expedite your learning with resources from her StanStore here. If you’d like to get to know her more personally, you can connect with her on Instagram. Additionally, she recently launched her YouTube channel and is an active user on LinkedIn.