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4 Ways More Online Sales Are Impacting E-Commerce

As more and more consumers choose to order online, it’s important that you take the time to adjust your business in order to keep up with the current times. E-commerce stores have to be especially aware of the changes that are going on with more people choosing to stay at home and shop rather than frequent brick-and-mortar stores.

Shifts in Demand

There are still isolated pockets of industry that are continuing to perform well, and some have even found themselves making more money now than they were before. However, not every business is in a position to easily adapt what they are offering in response to the temporary (we hope) shifts in people’s needs and wants.

For example, there has been a rush of interest in homeschooling products, as well as home gym equipment. Now that most of us are stuck inside under lockdown, it is hardly surprising that people are more interested in ordering these kinds of products.

But interest in products can fall just as rapidly as it rises. At times like this, when demand is difficult to gauge accurately, it can be a big risk to bulk order stock that might not sell. A potential solution for e-commerce businesses is to move to a dropshipping model.

Quality e-commerce platforms allow you to enable dropshipping quickly and efficiently.

Higher Volume Orders

Because people are largely trying to minimize the amount of time that they need to spend outside shopping, when they do order things online, they are tending to order more at once. This effect is particularly prominent when it comes to online grocery shopping. Because a trip to the store is now something that should only be considered when it is absolutely necessary, people are aiming to make sure they have included everything they need in their online orders.

Unreliable Deliveries

Postal and courier services around the globe are being stretched to their limits by the demand. Not only do these services have to manage the shifts in demand that they are currently experiencing, but they also need to do so while battling higher-than-usual rates of sickness and absence.

Unless you have your own transport and delivery infrastructure in place, your small business is going to be impacted by the state of the infrastructure that is currently available to you. In other words, if USPS isn’t able to process mail as quickly, then it’s going to take longer for products to reach consumers. If USPS were to go under entirely, it would be devastating for small businesses, e-commerce businesses especially.

Increased Pressure on Online Infrastructure

The costs of maintaining a bustling e-commerce store can be much higher than many people realize. E-commerce websites need to have robust security in place and need to be able to handle the general pressure that they are under to supply their products. An e-commerce website cannot function if the website can’t be served to users.

This is what happens if a website is overwhelmed by traffic. E-commerce businesses need to have the infrastructure in place to handle their current levels of demand.

Robert D. Cobb
Founder, Publisher and CEO of INSCMagazine. Works have appeared and featured in places such as Forbes, Huffington Post, ESPN and NBC Sports to name a few. Follow me on Twitter at @RobCobb_INSC, email me at robert.cobb@theinscribermag.com

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