Instagram is nowadays used widely. It is a highly popular social platform that facilitates easy sharing of photos and videos with friends and many more. Along with enabling easy networking, Instagram is a highly efficient way to market brand. It is a great promotional tool that can be used for promoting your business through online mode.
Instagram a Suitable Platform for Effective Marketing
Exclusively captured photos and videos speak a lot about the brand. To make your Instagram platform a suitable platform for marketing, it is important to post selective photos. Random photos will hardly fetch any value. Posting suitable photos of your products will definitely help in increasing brand awareness and boosting sales.
Photos and videos posted are utilized for promoting your brand. Hence, they must be appealing in nature to attract audience attraction. It is possible to create as well as share videos with your friends to popularize your products and services at the best. Opting for a live product review followed by sharing the same will also help in effective marketing.
Seven Tactics to Grow Audience on Instagram
Nowadays, hardly someone prefers going through long text files. Instead, everybody prefers going through attractive photos and videos. Media files have higher chances of getting popularized. Marketers are advisable to create exotic photos and videos related to their brands to get high value.
As a marketer, you need to tease your mind to come up with creative ideas to grow the number of audience. After you buy real Instagram followers, it is high time to go with below mentioned tactics to attract mushrooming number of audience towards your post:
1. Using hashtags generously
Hashtags play a very important role in popularizing your photo thus targeting audience with ease. In the ongoing social world, the most suitable hashtag will contribute a lot in attracting attention of viewers easily. On your way to use hashtag, it is advisable to stay away from the concept of hashtag stuffing. Too much of stuffing may seem to be spamming.
2. Posting in a consistent manner
Marketing requires numerous creative techniques to get through the entire procedure. On your way to grow the number of audience on Instagram, it is essential to remain consistent with your messaging. Posting only once in a day and sitting back will hardly do. It will be a great step to post at least two-to-three photos in a day for positive outcome.
3. Using emojis
As an online marketer, you must be aware of emojis. They must be included in your posts on the basis of your targeted personas of audience. Proper placement of emojis will help a lot in building more number of followers and engagements in Instagram. Smiley faces along with exclusively designed small images and hearts convey emotion.
4. Utilizing videos
Along with permitting posting of photos, Instagram permits uploading of short videos of duration of maximum 15 seconds. As per recent statistics report, it has been inferred that at most 10% of posts are videos. It can be made out that with proper type of videos; it is easy for a brand to grow. As a marketer, you may opt for uploading informative videos for effective marketing.
5. Creating a viable grid layout
Grid layouts help a lot in determining the way your posts will be organized. A grid is helpful in creating a cohesive look and feel for your post. With a plethora of layouts to choose from, you need to make the selection on the basis of your requirement. Ranging from white borders to vertical lines, you will come across numerous choices.
6. Making usage of right type of filters
Instagram is very famous for comprising funny and inspiring filters for photos. Filters contribute a lot in upgrading the overall look and grace of your posts. They include a dramatic impression in your photo. Using the right type of filter will lead towards more number of views and engagement of users in Instagram.
7. Promoting user generated content
To gain awareness, marketers are advised to have their own followers to spread the word on your behalf. Such a great step will not only validate your account but also provide credibility. Finally, it will help a lot in attracting lots of audience towards your post naturally.
There are numerous creative ways to encourage users for generating and promoting content in Instagram. At the time of penning down your bio, it is good to state that users tagging your brand name will get a golden opportunity to get featured. Explain some creative ways through which users will get a shout out.
Tagging users in your account will help them getting them featured on your feed thus popularizing your brand name all along. Proper application of creative tactics at the right point of time in the right manner will allure you with numerous benefits.