Businesses should be aiming to post social media content that readers can engage with; once you have the reactions of the audience and find out what they like or dislike. You can use this information to create smarter business decisions.

You will also build a stronger relationship with your target audience, which is great for brand awareness. That’s why it’s important to have content that favors your target market.

Content that attracts your target reader can be different than posting using a personal account. Unlike a personal account where you can post whatever suits you, a business account needs to be curated and carefully thought about. There are many factors to think about before uploading on various platforms. You should be aware of what, how, or when to post.

The most popular platforms are Facebook, Twitter, Instagram, and YouTube. This infographic illustrates how you can create compelling and engaging social media posts with each platform.

There are more than 1 billion people who use Facebook so to take advantage of this you should know what to write, what graphics work and what tone to use. Twitter is great for B2C marketing and advertising; you can consider writing questions and polls, positive customer feedback, helpful articles, and life updates or breaking news.

Another platform great for sharing milestones about your brand is Instagram. Here you can make your posts casual, conversational and fun to read. Then there’s YouTube, which is more for tutorials and how-to guides, product reviews, scripted skits and live updates or breaking news.

An infographic can help you visualize how you can optimize your posts and make them connect more with your target market. It’s an easier way to learn something new without having to read long articles. This guide will eventually help you to gain more shares and likes for the benefit of your business.

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