Keep Dancing: Analyzing Every Strictly Come Dancing Winner!

If there is one form of entertainment that is universally popular worldwide, it is reality television. From The Bachelor and American Idol to X-Factor and Dancing With The Stars, we cannot seem to get enough of competition-based script-free television. Without question, it is loved in the United States, but even more so in the United Kingdom to the point of bets, specifically online betting. One such show that is making waves across the pond is Strictly Come Dancing!

According to a recent study from UK-based sports betting website, Betway, Strictly is the most-watched series in the UK, with the 2018 series averaging just under 9.5 million viewers.

SCD is so popular that you can place bets on it. per Betway, CBBC presenter Karim Zeroual is the projected favorite in online betting to win this year’s show.

Below, we discuss and analyze every one of the show’s previous 222 contestants to determine the blueprint for Strictly Come Dancing success, based on five points of criteria such as job, age, social media following and judge’s scores.

(Editor’s Note: Information and data courtesy of


  • Five of the 16 Strictly Come Dancing winners (31.25 per cent) have been TV presenters, including three of the last five: Caroline Flack, Ore Oduba and Stacey Dooley.
  • When you consider that four winners have been soap stars, it’s clear that personalities rammed into our eyeballs on a daily basis fare best.
  • Of 40 soap actors to ever take part in Strictly, 32 (80 per cent) have finished in the top seven and 16 inside the top three.
  • Since series 4, 13 popstars – usually band members – have reached the top three, but only three have gone on to win: Alesha Dixon, Harry Judd and Jay McGuiness.
  • Only Olympian Louis Smith has reached the final since Gough and Colin Jackson in 2005, winning series 10.
  • Joe Sugg, the first Youtuber ever to take part in Strictly, finished fourth in 2018.


  • Ballroom dancing is hard work, so it makes sense that celebrities in peak physical condition are the most likely to succeed.
  • Of the 32 celebrities to ever finish in the top two, all but one (3.125 per cent) have been in their 20s or 30s, with the one exception – series 15 winner Joe McFadden – aged 41.
  • Celebrities in their 20s have the best chance of success.
  • Of the 44 contestants aged 20+, 18 (40.9 per cent) have finished in the top half, with seven (15.9 per cent) winning.
  • The outlook is bleak for older contestants.
  • Celebrities in their 50s have to be exceptional to progress far. Of 28 contestants in that age bracket, only two (7.14 per cent) – Debbie McGhee and Pamela Stephenson, both of whom reached the final – have reached the top six.
  • Of those in their 60s, only Anne Widdicombe – who was dreadful, so naturally gained popularity – finished inside the top six (5.88 per cent).
  • All of the three contestants aged 70+, Paul Daniels, Johnny Ball and Lesley Joseph, fell short of the top 10.


  • Strictly is popular among the older generation, so it’s no surprise that online fame and popularity doesn’t have a massive impact on voters.
  • In the last five series of Strictly, the most-followed contestant on Twitter has never finished any higher than fourth, with Laura Whitmore as low as ninth in 2016.
  • OK, the second-most followed celebrity finished in the top two in four consecutive series between 2014-2017, but that seems little more than coincidence.
  • The winners in both 2016 and 2017, Ore Oduba and Joe McFadden, were the second-least followed celebrities heading into the series.
  • Peter Andre and Joe Sugg, comfortably the two-most followed contestants ever, both failed to finish inside the top three.


  • The celebrity with the highest average score from the judges has only won seven times in 16 series (43.75 per cent), which leads us to one dreadful conclusion: the best dancer usually doesn’t win Strictly Come Dancing.
  • The last contestant to combine master craftsmanship with popularity was Jay McGuiness in 2015. Since then, our cynical general public (yes, you) has turned against the best performers in favour of those punching above their weight..
  • Voters have failed to crown Danny Mac, Alexandre Burke and Ashley Roberts – the best dancers in each of the last three series – winners, with all of the last three champions ranking third for their average score from the judges.
  • The nature of the Strictly scoring system – judges’ and public vote split 50/50 – means that the best dancers will always finish somewhere near the top, though.
  • The best dancer has finished in the top two in each of the last 12 series, but seven of them have finished second. The lowest that the best dancer has ever finished is third – Zoe Ball in series 3 and Emma Bunton in series 4.
  • Series 7 winner Chris Hollins won the series, but he did so through sheer force of popularity. Hollins was the sixth-best dancer, according to the judges, but won the competition.

To conclude, while there is no real formula for success in picking winners in reality TV or competition-based shows, factors such as age, job and especially one’s social media following and personal brand do play a role in who might likely win. Outside of judge’s scores, the biggest single deciding factor would be one’s popularity online and across social media, as live in The Age of Social Media.


By Robert D. Cobb

Founder, Publisher and CEO of INSCMagazine. Works have appeared and featured in places such as Forbes, Huffington Post, ESPN and NBC Sports to name a few. Follow me on Twitter at @RobCobb_INSC, email me at

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