The 2024 Super Bowl was the biggest ever. It saw the Kansas City Chiefs win 25-22 against the San Francisco 49ers in what many people consider to be one of the most entertaining finals in NFL history. Going into the event itself, the excitement was unbelievable — so it’s not surprising that the Super Bowl LVIII broke many different records. Let’s take a look at what the numbers had to say.
An Estimated $23.1 Billion Was Placed in Bets
Over recent years, online sports betting has reached a new level of popularity, especially in the US. Now, whenever there’s a big sporting event, millions of people turnout to place bets, which is what we witnessed during the 2024 Super Bowl.
✅ People bet an estimated $23.1 billion (Forbes)
✅ FanDuel took 14 million unique bets totalling $307 million (PBS)
✅ Up to 15,000 bets per second were being placed during the game (Fortune)
Make no doubt about it, sports betting has become an iconic part of Super Bowl culture. Each year, the betting numbers keep going up, as witnessed during the 2024 Super Bowl. A lot of this is to do with the variety of bets that fans can now place, from simple moneyline betting to correct score betting. With so many different betting options, there’s the opportunity to make a profit while also testing your sports knowledge in an exciting way, which fans have embraced.
123 Million People Watched in the United States
In the US, 123 million people watched the Super Bowl LVIII (Statista). This officially made it:
✅ The most watched Super Bowl in history
✅ The most popular TV broadcast of all time in the US
Where did people watch the Super Bowl from? The vast majority watched from home via CBS, while many other people attended sports bars and watch parties. Because the Super Bowl LVIII took place at the Allegiant Stadium in Las Vegas, there were lots of watch parties taking place throughout Nevada, which thousands of people got there early to attend.
1.7 Million Tweets Were Sent About Taylor Swift
One of the big reasons why the 2024 Super Bowl broke viewership records was because of Taylor Swift. The pop singer is currently in a relationship with Travis Kelce, tight end for the Kansas City Chiefs. And because of her attendance, countless #Swifties tuned in to watch. Not only this, but 1.7 million tweets were sent about Swift on X, despite the fact that she only appeared on-screen for a combined 54 seconds during the entire event (Yahoo Canada).
Super Bowl LVIII Numbers: Summary
The 2024 Super Bowl was an unstoppable juggernaut, smashing records out of the park and gaining the NFL more exposure than any previous Super Bowl before it. All signs point to the next Super Bowl breaking records, too, so make sure to tune in and watch Super Bowl LIX in 2025.