Entrepreneurship Hip/Urban Lifestyle

Big Baller Brand: Why BBB Is More Than Just Sneakers, But A Lifestyle

Number two pick in the NBA Draft, new face of the Los Angeles Lakers. It’s good to be a big baller, most notably Big Baller Brand. From being center stage in Brooklyn at NBA Draft night to appearing on ‘WWE Raw’, the brainchild of LaVar Ball, the outspoken and brash father of Lakers star Lonzo, Big Baller Brand is beginning to walk on its own legs and take off. From
Photo: Brad Penner-USA TODAY Sports
Los Angeles Lakers NBA Opinion/Editorial

LaVar Ball: How The Los Angeles Lakers Made Him Look Like A Marketing Genius

After months of non-stop talk and seemingly endless hype. It happened. Lonzo Ball was selected by his hometown Los Angeles Lakers as the second overall pick in last night’s 2017 NBA Draft. Just as LaVar Ball prophesied. After comparing his own son to the league’s first-ever unanimous MVP in Steph Curry, the undisputed G.O.A.T. in Michael Jordan, LaVar pulled his greatest stroke of marketing genius magic—like that pun, eh!--in doubling