It’s amazing to think about how much Search Engine Optimization (SEO) marketing has changed over the past 5 years. 5 years ago it all seemed so easy. Marketers would submit one article to as many directories as they could find and obtain links by posting generic, spammy comments on other people’s blogs. Was it good, quality marketing? Not at all, but it worked for the time being. That is, until
Search Engine Optimization in short SEO has been a talk of the town since search engines like Google, Yahoo came into the market. Since then, the SEO industry has remarkably seen an upward trend and produced millions of SEO experts around the world. Many SEO rules that have been existed have been abolished, new rules and optimization techniques have come into focus. But what to do if you are trying to
Considering today's trends, it is almost impossible to run a business without having an online presence, but now having a website is not enough. A business needs to use many different services such as SEO and content writing so that their website can rank on a search engine index. SEO is a process that is used by website and business owners which enables them to increase their quality and quantity
You probably thought you knew all about SEO. However, digital marketing has been on a constant move ever since the Internet first became a part of our daily lives. SEO strategies need to change on a yearly level as technology advances from day to day. In the spirit of this elusive progress, the year 2020 will usher in new trends in digital marketing. Knowing the latest SEO trends is imperative
The internet is a powerful part of successful commerce. Over the years, it has taken over the idea of TV, billboard ads and print advertising. However, it is noted in studies that well-implemented offline marketing can boost online performance by 40%. It has become common knowledge that offline branding or online branding alone does not define an SEO. Both these elements must be integrated for easy brand promotion. Offline branding
We all know that Google loves updating its SEO algorithm and techniques that worked five years ago may not cut it today. The truth is that the fundamental principles of SEO remain the same, so getting your SEO strategy right can help you enjoy better rankings which increases traffic, ultimately leading to more conversions, more sales, and improved lead generation. Ranking high in Google’s search results takes both time and
Small businesses earlier did not consider SEO an option for them as it would require a budget, time and effort to invest in. But over a period of time as the internet and digital platforms became a more prominent place for marketing products, services, brand and everything they also now understand the significance of SEO. Good news is that there are companies or agencies which are doing extremely well by
By Michael Yunk SEO professionals are quite used to getting questions like "how soon can we see results?" from business owners. Those who are not familiar with how search engine optimization works often have a genuine concern about how effective it is. When investing a good chunk of money in online marketing, business owners like to make sure that the services are going to yield an impressive ROI. Quick SEO
By Lalit Sharma Today, most costumers are using mobile devices to search for information on the Internet. They are using these devices to perform local mobile searches. As such, local searches are more common than any other type, prompting online marketers to adapt and find out how they can incorporate a local search marketing strategy. A study performed by ComScore indicated that a total of 3 billion search entries contain
In 2015, SEO has become even more challenging for digital marketers. Thanks to the Google Penguin algorithm and Panda updates over the last few years, it is quite obvious that digital marketing as far as Search Engine Optimization is concerned, is going through a constant change. Due to this volatility, it becomes essential for digital marketers to become smart with their SEO strategies and tactics. They need to stay abreast
