In the old days of brick-and-mortar stores, customers were fine with going to one place to purchase one specific thing. But things have changed now, drastically. With the increasing focus on customer convenience, customers themselves are starting to demand fluidity. They want everything to be in one place, or one thing to be everywhere. In other words, a customer wants the ability to research about and buy a product from every major online retailer, as well as the manufacturer’s website.
Luckily, where there is demand, there is a way to fulfill it. You can integrate your business with a multi-channel eCommerce platform to do exactly what the customers want, and that is across internet visibility. Multi-channel eCommerce services allow you to easily transition from being in one place to set up shop everywhere. But, the benefits of these multi-channel eCommerce platforms aren’t limited to this one specific thing either. There are a lot of reasons to invest in a multi-channel eCommerce platform. Here are five of the most notable ones:
Not all eCommerce marketplaces are created equal, and not every one of them is available in every place. Even if there is a place where all of the major ones exist, customer preference is still a huge factor. You do not want your business to be locked away from a customer just because they don’t shop from the marketplace your business resides on. Multi-channel ecommerce platforms allow you to be everywhere where a potential customer can be, increasing your reach to near maximum.
Better brand identity:
Attaching your business, and by extension, your brand to one specific marketplace makes you blend in with the crowd. There is no personality or unique identity left of your business. By diversifying your presence, you are signaling to the customer that you are not tied to that one marketplace, and your brand holds certain value outside of that place. Also, seeing your brand everywhere, customer visits will increase brand recognition.
Relying on one marketplace for the entirety of your revenue is not a good idea. What if that marketplace bans your business for some reason? What if that marketplace does something catastrophic and shuts down completely? What are you going to do in these likely situations? Being in more than one place puts you above these issues. Sure, you will feel a big hit if something like this happens, but your business will not be completely shut down.
Data is the best friend of every online business. It lets the business forecast customer behavior, put resources into things that matter, and improve sales in a very practical and organic way. Opening a stall on every major marketplace will lead to more customer interaction which directly equals more data for you.
If you aren’t in a marketplace and your competitor is, they won by default without any issues. There they can gain critical ground and stand against you in the broader market. By being everywhere, you keep your competition in check and ensure that no one gets market share without putting in the effort first.
It is not possible to open a shop in every part of the town without investing massive sums of money. But, in this era of digital shops and eCommerce platforms, you can just take your stuff and sell it everywhere and anywhere. Considering all of their benefits and how easy setting them up is, there are no reasons not to integrate a multi-channel eCommerce platform into your business.