Business Marketing Money

Marketing: Why Visual Packaging Elements Influence Purchasing Decisions

Visual packaging elements are critical because it can influence consumer purchase decisions. Humans are very visual-centric and research shows that our brains processes images 600,000 times faster than text. When shopping, many consumers often assume product quality based on its brand and packaging elements. A research study found that there is a positive relationship between consumer purchase decisions and the following packaging elements: Durability, printed information, material, size and ecological
Culture Lifestyle Travel

Culture: 6 Tips to Save Money While Traveling

By Nina Simons There are plenty of simple ways to cut your expenses when you are going on a vacation. You can actually enjoy a quality holiday without spending a lot of money. The majority of people love to travel, but they are aware of how pricey it can get. It is impossible for most vacation lovers to explore new places more than once a year. But, if you minimize