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Social Media: Why Instagram Is The Ideal Platform For Fitness Brands

INSCMagazine: Get Social!

When was the last time you have checked your social media accounts? Chances are you haven’t seen pictures of healthy people with great bodies, only if you’ve been living under a rock.

You must have seen all the self-improving posts that promote for the look of a killer muscular body. With a lot of gym enthusiasts and fitness gurus online, social media platforms seem to be ideal place to go if you want to learn a thing or two about health and fitness.


This is what fitness manufacturers learnt and it is what everybody does today.

The Power of Social Media: The most noticeable thing about social media is that one post can be shared uncontrollably for an unlimited number of times. People love to share and save what interests them. You can find social media posts that focus on makeup, fashion and even DIY projects if that’s your thing.

A lot of industries use the power of social media to promote their products and services since the posts are able to reach a diverse number of people for the same cost and at the same time. This is no different for fitness brands. Whether they are promoting their new testosterone supplements or protein shakes, social media is very reliable.

Fitness brands understand the power and importance of social media. But they don’t prefer Facebook for a lot of reasons. Although Facebook is very popular, people mainly use it to stay in touch with families and friends.

It is also a great platform to stay updated with the latest news and the most interesting updates.

However, Instagram is a totally different story. It is all about the appealing visual content and the motivational quotes that will encourage people to become a part of a certain community.

Facebook also tends to bring you interesting posts and news within your location and area. It is quite difficult to get content from international posts unless you have already subscribed. But on Instagram, anybody can like, repost, save and follow anything topic like. By pressing the search tab, you will get content from your friends and people you follow related to the topics that you find more interesting.

Hasthags are very relevant and easy to follow. They open the door to new pages that you can follow to get updated content. Facebook might be successful at connecting people together but Instagram actually get them closer through common interests.

Why is Instagram the Ideal Platform for Fitness Brands? The leading fitness brands choose to promote their best products on Instagram. And there is a very good reason for that.

Studies show that people will find it easier to recall a relevant piece of information if it is accompanied by an interesting and relevant image. Fitness brands like GNC offer the best testosterone supplements and other products that help people get and maintain muscular bodies. So instead of relying on different social media platforms, they choose to post the only thing that matters to users; the result.

Even if you are not a fitness fan, you will probably be intrigued to go through a before and after post. Most of the leading brands will post very impressive transformations that show people what they can get with the proper testosterone supplement. From chubby bodies and unattractive fat deposits to ribbed abs and a V line, the transition seems possible.

Moreover, Instagram posts provide all the information you want to know without having to scroll or read more. A picture is enough and there is no need for further investment. It is an economically efficient option. Manufacturers as they get to optimize their resources to reach the biggest number of audience.

As a matter of fact, people love to see these motivational posts in real time. People will probably search using fitness related hashtags to see something that will inspire them. Even if you are not a fitness enthusiast, you will feel motivated by the encouraging quotes that summarize the motto of the brand and its beliefs. Hence, buy the testosterone supplements that promise such hard to believe results.

Building a Successful Brand Image: Testosterone supplements are a bit misunderstood. Some people are confused and don’t know the difference between testosterone supplements and steroids.

Using Instagram to promote the image of a healthy body and not just fake pumped muscles can be very successful.

People like to communicate with real people and not with ads. When a fitness enthusiast, a motivational person or a public speaker decides to promote a certain testosterone supplement, all the followers will get to witness this. They will be allowed to share the whole experience with its pros and cons.

Instagram is more appealing with people who are on the go. A lot of people don’t really like to go through long posts or read articles. Moreover, a picture actually speaks a thousand words. One relevant picture can deliver more information than what you can get with long and detailed articles. People will have more faith in what they can see with their own eyes compared to claims and recommendations.

People will also get to ask questions and communicate with real fitness enthusiasts. This will make them feel like a part of the brand and what it promises. Instagram helps create an integrated and connected community for the brand users and supporters.

This is How Fitness Brands Stand out on Instagram: 


Fitness brands are always working on improving their visual content on Instagram to offer more relevant and interesting posts. This is why they will go that extra mile to work on the pictures they post and the people they recruit to promote their testosterone supplements.

What brands should work on is to stay updated and up to date. Instagram posts work in chronological order. As a brand, you have to regularly post new content to stay ahead of competitors. Fitness brands will usually hire some gym enthusiasts who have great bodies to promote their test boosters with real results. These will repost and share the real content where it is able to reach different people across the globe.

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