SEO optimization techniques can seem intricate and hard to master, especially for businesses that are a novice at it. Fortunately, businesses in today’s world can choose from an array of SEO companies in India regardless of their nature of operation and size.
The best SEO Company in India is the one that uses the best keyword tracking tools and software to improve your website’s visibility.
Why are SEO tools important?
SEO tools can curb the need to analyze tons of data or conduct monotonous keyword research. These tools will help you to identify what is working for you and the parts of the SEO strategy that require a little tweaking.
Besides, effective SEO analysis tools help businesses generate reports on how they can stay ahead of their competitors and what potential opportunities are. Businesses using multiple websites can use SEO tools to evaluate the performance of each website right away.
Entrepreneurs who own several websites must put vast volumes of data within spreadsheets- even worse, they have to analyze the data manually. The task can seem overwhelming after a passage of a few minutes.
Consequently, it can increase the likelihood of inaccurate reports. So, SEO companies use several SEO tools to curb efforts and produce accurate reports right away.
Without much ado, let’s take a look at some of the best analysis tools used by top SEO companies:
- Ahrefs
Ahrefs is a highly recommended tool for SEO analysis. Companies use Ahrefs to highlight the segments of a website that must be improved to attain better rankings on the world’s best search engines such as Bing, Google, etc.
From the standpoint of competitor analysis, the tool is used to learn about the competitor’s backlinks and make them a part of their personal brand. Besides, the tool can be used to look at the best-performing pages, fix and evaluate broken links present on the website, and discover the contents linked to your niche.
- Google Search Console
Offered free of cost to almost everyone who owns a website, the specific Google Search Console allows its users to report and monitor a website’s ranking and impact on Google SERP. The expert has to add the website’s code to verify the website.
Besides, the experts can enter Google Analytics and submit a sitemate for the purpose of indexing. However, having an account in Search Console isn’t mandatory to be visible among Google’s search outcomes. Search Console is an SEO checker tool that experts use to understand how online users and Google itself perceive your website.
Consequently, it allows users to optimize the website to attain top rankings in Google search outcomes. The tool is extremely helpful for newbie websites as owners can submit their web pages for the purpose of search indexing.
- SEMRush
SEO analysis and marketing tools such as SEMRush remain a top favorite of experts belonging to the SEO community. SEO experts & best SEO Resellers are fond of SEMRush as it allows them to evaluate the website’s rankings and identify new ranking opportunities and changes.
One of the best features of the SEO analysis technique is the Domain Vs. Domain tool. It helps experts to compare a website’s performance against their competitors and stay ahead in the competition.
If you are an SEO expert searching for useful analytics reports that will help you understand the website’s traffic, search data, and tools used by the competitors, this is the tool for you. Wondering why? It enables you to compare domains and keywords to understand the outcomes in the best way possible.
For example, the on-page SEO Checker feature allows experts to monitor their site’s rankings and offer recommendations that can help improve a website’s overall website.
- KWFinder
SEO keyword analysis tool such as KWFinder allows you to discover long-tail keywords and phrases that are used by fewer competitors. An expert will implement the SEO tool to discover effective keywords and conduct an analysis report on SERP or Search Engine Results page as well as backlinks.
The Rank Tracker tool will assist you in evaluating the ranking and tracking your website’s improvement according to one key metric. Additionally, experts can’t discover millions of diversified keyword ideas that’ll help the website attain even better rankings.
- Moz Pro
Used mostly by experts, the SEO software analysis tool- Moz pro is highly effective. The tool remains up to date even amidst the volatile algorithm of Google. Experts also applaud Moz’s chat feature as it permits them to acquire an apparent response to their queries.
Moz can come as a full-fledged powerhouse- whether one is looking for a site crawl or vital keyword recommendations. You can take a look at your website’s overall performance and learn ways to enhance it. The free of cost Mozbar toolbar can be downloaded to analyze the site’s metrics. Most importantly, it helps experts to browse almost any page.