Local brands have smaller target audiences compared to big brands. They have peculiar market conditions that could vary from place to place. These brands need a physical store that would serve as the primary touchpoint.
These small businesses foster long-lasting relationships with their customers through their stores. As such, SEO for local brands is much different from global brands. Optimizing local pages is not only for driving online sales for these brands. It is also for customers to visit the physical store through the website.
These small businesses have natural advantages that protect them from competitors who enter their market. SEO helps these brands to make the most of these natural advantages. Let’s find how!
Leveraging the Proximity Advantage
A brand has to overcome multiple barriers to make a conversion possible. One such barrier is the proximity factor – the distance between the brand and the potential customer. If the store is near, there are few obstacles for a business transaction to occur.
Local businesses already have local stores where customers can flock to for their needs. They have the advantage of being near their customers. Work with SEO companies in Chennai to optimize your GMB listing and get found by Chennaites.
They can combine traditional and online marketing for effective campaigns. One way to do this is by using data collected from traditional means to inform digital marketing strategies. As the brand is closer, it is possible to collect in-person data that reflect ground reality more accurately. Work with SEO companies in Chennai to optimize your local ad campaigns.
These brands can leverage the proximity factor by targeting nearby customers who are in a hurry to buy a product. They lack time and want immediate solutions. If they target such people, they can drive more foot traffic. These customers will become repeat customers, as they are satisfied with the customer service. Digital marketing companies providing SEO services in Bangalore will help you optimize your social media campaigns.
Strengthening the Home Ground Advantage
Local businesses enjoy the home-ground advantage that helps them dominate the local market. This home-ground advantage helps overcome the threats of foreign brands.
Big brands have strategies to penetrate local markets and beat the competition from local brands. Local brands can win the battle by leveraging their home-ground advantage SEO. Consult with a digital marketing company providing SEO services in Bangalore to develop a strategy to beat competitors.
Local brands can benefit from this advantage by targeting people who prefer the local touch. These are consumers committed to improving the lives of people in their community. They will think about the consequences of their transactions and will reject global brands. SEO can help you gather data about these people, and if you reach out, they will become your loyal customers.
Foreign brands will take some time to understand what the locals cherish and consider dear. But local businesses already have an advantage. They can also adjust to changing trends and preferences in real-time with SEO. Thus, they can adapt quickly and be more agile in their campaigns.
Uninterrupted Delivery 24/7
As a small business owner, you will close the stores and retire home like everyone else at night. You cannot serve your customers 24/7, and they do not expect that.
However, some customers might be late-night owls looking for some information about your brand. Perhaps they are researching your brand to try one of your latest products. SEO helps you to attend them without your physical presence.
If you have a local page that greets customers when they enter, they would be pleased. Although you cannot keep your shop open 24/7, they can find the products you offer on your website. It saves them time and gives them access to research your products effectively.
SEO helps you generate leads without your physical presence. Even when you are not there, your website will still generate leads who want to visit your store. SEO helps you bring these quality leads 24//7 without any effort on your part.
If you have chatbots on your page, your brand will engage with your customers 24/7. These bots can answer frequently asked questions and respond to queries based on past customer behaviour.
Spreading the good news everywhere
Getting customers to spread the word is essential for successful local brands. People living in the same community are more connected. They will direct their friends and relatives to brands that satisfy their needs. So, local brands prioritize referrals in their campaigns.
Although word-of-mouth referrals are still relevant, there is a change in the way people communicate with their friends. Face-to-face communications are less frequent, as people nowadays prefer social media.
As customers refer brands electronically, local brands should optimize their social media pages to help customers leave reviews without much effort. With the help of SEO, they can show positive reviews on their social media pages and websites to attract new customers. In this way, SEO helps local brands leverage word-of-mouth referrals to bring in more customers.