Many businesses now regularly use videos in their social media campaign. Video can show the transparency of your business. Transparency is how you secure the trust of the consumers and convince them to buy your product. If you can’t prove your business transparency in videos, your customers will lose interest in your products and turn to other more trustworthy competitors. The following are 4 types of social media videos that businesses can use in their marketing campaign.
You can make how-to videos to show how customers can achieve a good result with your product. For example, if you sell color pencils, you can show people how to use them to make a color pencil painting. If you are a roofing contractor company, you can make a video that shows people how to prepare the roof for the winter. At the end of the video, you can add a link to your landing page. If you have samples to give away, you can also point them to the sample request page at the end of the video.
A how-to video is best suited for IGTV on Instagram. IGTV has become increasingly popular after they started to appear in Instagram feeds. For IGTV, it is best to keep the video length to 5 minutes or less if you are a less popular brand. If your brand is already well known, you can publish a long video of up to 1 hour on IGTV. The best format for IGTV video is vertical MP4 video with the aspect ratio of 16:9. If your video is not in MP4, you can compress it with a video converter program.
You can make product videos to introduce the main features of your product. People like to know what features your product has to ensure that it is worthwhile for them to buy it. It can be like an unboxing video where you show them each feature on your product and how the feature can benefit them. Even if people download the trial version, they usually will not be aware of all the features. But, if you make a video pointing out all these features clearly, they will be able to test your product fully when they download the trial version.
A product video is best shared on LinkedIn as the social media; for example, you can publish a video that shows step by step instruction on how to use your product. LinkedIn videos should be kept to 90 seconds or less — the LinkedIn support aspect ratio between 1:2.4 and 2.4:1 for the videos. LinkedIn supports a lot of video formats, including MPEG-4, MPEG-1, MKV, and MOV. You can make a product video with the demo templates.
Customer Testimonial Videos
On your social media account, you can also publish testimonial videos to let others hear real customers explain why they are happy with the product. It will be more effective if you let the customers submit the testimonial videos themselves at a hashtag you have specified on the social media. You can post about this request on your social media profile and invite people to record testimonials of your product with their camera. People like to see a real expression of the customers, instead of a formal interview with the customers in a serious setting.
You can publish customer testimonial videos on Twitter. Twitter videos are even shorter, and their ideal length is 2 minutes 20 seconds. If your video is 60 seconds or shorter, it will automatically loop and keep repeating the same scene. The recommended aspect ratio for Twitter videos is 1:2.39 and 2.39:1.
You can make short FAQ videos to answer the queries of your customers. Use one video to answer one question. In doing, you will save a lot of time answering the same question again and again. If you have videos like this, you will be able to improve your customer support. Customers can straightway find the answer they need in the video without having to wait for you for your reply. FAQ video must be kept short, and the instruction should be explained in an easy to comprehend manner.
YouTube is the best place to publish FAQ videos. Usually, people go to YouTube to find tutorial videos when they want to learn how to do something. Publishing your FAQ videos not only allow your existing customers to access the information but people around the world will also be able to find your video and learn about your product. The best format for YouTube video is landscape. You should keep the video short to 2 minutes or lesser because the audience has a short attention span.