By Paula Arce

It’s a fine day at work, and you decide to take a coffee break and check out your social feed for a while. Then suddenly, you noticed that many of your competitor’s posts are getting a lot of likes.

Their followers, already by the thousands, are even commenting and sharing their posts. There’s no doubt their digital marketing is on point.

Since your competitor is having a lot of success in social media, you thought, why not try it on your own brand? So, you create accounts for your brand on Facebook, Twitter, and Instagram, which are the top social networks at the moment.

Perfect. Now what?

Since word of mouth is considered the best marketing tool, and social media is the perfect place to implement this strategy, keep in mind though that people will only like and share your content if it’s good enough in the first place.

Having social media accounts is useless if you don’t create quality content that speaks and engages with your target audience in the first place. And every business is different, so there’s no surefire way of creating content that works 100% of the time for everyone. You’ll be doing a lot of hit-and-misses and experimentation to find out what works best for your business.

Fortunately, MicroCreatives’ infographic below provides strategies for creating quality content on your website or blog that your target audience will read. There are tips on how to create a buyer persona and figure out the best types of content that work for them, whether it’s a short blog post, a lengthy ebook, or an interactive video. It also gives tips on coming up with topics that are relevant to your target audience and writing headlines that pull your readers from their seats and make your brand more memorable in the digital age.


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