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How to Take Your Digital Marketing to the Next Level

INSCMagazine: Get Social!

Are you struggling to get your business off the ground? Or maybe you’re already bringing in leads, but aren’t sure how to scale. If these describe what you’re experiencing right now, you might need some help with your digital marketing. Below you’ll find a few proven approaches to bringing in more leads and making more sales. 

Use Social Media Marketing 

Most people spend most of their time on social media. So it makes sense to advertise to the people where they spend their hours. This works for every business. As long as you have a website, you can get the benefits of social media marketing. By investing in ads, you’re essentially spreading the word about your brand. More people will become aware of who you are and what you sell. You can use Facebook, YouTube and Instagram ads for advertising promotions and special offers. However, just be aware that social media marketing isn’t a short-term fix. You need to invest and use it as a long-term strategy to build your business. 

Improve Your Branding 


Your branding and positioning is the difference between making sales and looking just like your competition. Most companies in a particular industry offer the same or similar products or services. From the perspective of the consumer, there’s little to differentiate you from everyone else. But with strategic branding, you do stand out. You’ll then resonate with your ideal customers. People will actively seek you out because they like your brand. If you do branding and positioning the right way, you’ll pretty much eliminate your competition. 

Find What Makes You Unique

Finding out your unique positioning as a business is often challenging. And many companies will try to lower their prices to entice more customers. While this might work in the short-term, it’s not a solid strategy over the long-term. You’ll probably make more sales in the next few months. But it turns you into a commodity. If you find what makes you different from everyone else, you can then get high-quality customers who want quality over price. 

Improve Your Sales Strategy

One of the key areas most small to medium-sized companies need help in their marketing planning is with their sales strategies. Especially with digital marketing. The reason? Because everyone knows what it is, but nobody really understands what they need to do. It’s usually worth the investment to hire a specialist to help you come up with a strategy. This would include how to get more people to visit your website and turning them into paying customers. A better sales strategy can take your sales through the roof. 

Hire a Copywriter

Copy writing encompassing almost all types of writing that businesses use. This might be on your homepage or in the emails that you send out to customers. However, if you write it yourself, the content rarely performs as well as it could. Sometimes it only needs a few small tweaks. But other times the way you write about your business can actively deter customers. If you hire a good copywriter, they can advise on how you can improve the content on your website. You might have to make a big investment upfront (because good copywriters aren’t cheap). But it will pay off in the long run. 

Important Things to Consider

If you do invest in digital marketing services, you need to make sure you hire the right company. You’ll be making a relatively significant investment with the promise of taking your business to the next level. But sadly, there are so many digital marketing companies who don’t really know what they’re doing. They promise the world, waste your money and fail to deliver anything. The best approach is to get on the phone and speak to them in person. Do a bit of research before you talk to them. Learn more about the industry and come up with a list of difficult questions. If you feel confident with their answers, they probably know what they’re doing. When they don’t project authority and a level of expertise, stay away and find someone else. 

Taking Your Business to the Next Level

Almost every small to medium-sized business could benefit from better digital marketing. This might be with more effective social media advertising, having a more focused sales strategy or simply hiring a copywriter to spice up your website.

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