When it comes to social media marketing most business enterprises relatively divert their attention to Facebook, YouTube, Instagram and creating a blog post for promotion. But have you ever considered that there is another very powerful platform that can polish your brand image as much as others do; can you guess what I’m talking about?


Well, without creating any more suspense further, let me reveal you the answer; it’s none other than LinkedIn. However, you must be wondering how an employment-oriented and professional networking site can create a huge difference in your brand image? Before I answer your question, let’s have a look at a few essential  LinkedIn stats that tells you that it’s not just for creating your career profile or posting a job.

  • Linkedin currently has more than 610 million users out of which 40% of people visit the site daily.
  • 92% of the Fortune 500 Companies are using Linkedin.
  • 97% of the B2B marketers use LinkedIn for distribution of content.
  • LinkedIn has brought 80% of B2B leads from social media platforms.

Here, I will be highlighting a few steps on how you can use LinkedIn to improve your brand image and even generate traffic to your site.

Use LinkedIn for Your Successful Product Launch

The usual concept of a product launch promotion is that you have to carry out various tasks such as email marketing, press releases, banner ads, and more. But with the advent of LinkedIn, the business enterprises and B2B firms have got an effective platform that can act as a perfect distribution channel to inform users about your new product.

Moreover, you can even use LinkedIn for making announcements about products and services and show confidence in the website.

Simplifies the Recruitment of Best Candidate

You know LinkedIn is one of the most popular and widely used platforms were both experienced professionals and freshers both create their profiles. Forbes indicates that 94% of the recruiters look for eligible candidates on LinkedIn.

You need to hire a digital marketing expert who can plan out viable strategies to promote your products and services. And this is the best forum from where you can get the right professionals to carry out those tasks. Hiring a proficient marketer is always going to create a lot of difference to your brand.

Crafting a More Catchy Headline

You must have heard about the popular phrase ‘Create the first impression and win half the battle.’ That’s what crafting a catchy headline can do to your business. Apart from that, the selection of the right keywords helps users find your business. You need to follow a few important tips to create an impressive headline-

  • Be specific about your products and services. Also, choose the words in the title very carefully.
  • Opt for relevant keywords. You have to do some keyword research to find ones that can bring traffic to your site.
  • The headline must be relevant and attention-grabbling. It should be direct

Look to Optimize Your Company Profile

Your company profile indicates your expertise in your industry. You need to make a complete profile showing that you are taking part in the LinkedIn ecosystem. You should clearly indicate the names of all those esteemed clients with whom you are currently working or have worked in the past.

You need to find out what people think about your company in comparison to others. If you want to know genuine opinion, share your network across various channels.

A Rich Content Copy Can Make a Big Difference

LinkedIn is known for offering rich pieces of content including articles, blogs, whitepapers and so on. So, the users not only get read high-quality writings, but they can even bookmark the profiles of the companies that provide it. The content distribution through the LinkedIn platform has become more than the viral and best branding enhancement option for business promotion.

You can also share the content with your followers and connections to spread the word of mouth about your company. Rich content also provides you access to more potential clients and industry influencers using LinkedIn advertising.

Enhancing Your SEO Ranking Through LinkedIn

It is no secret that search engine optimization is one of the most imperative tools for getting more traffic to your website. But LinkedIn can also play an important role in enhancing your site ranking so that you can increase the number of followers. Also, with the right SEO tactics, you can find like-minded people, who would love to use your products and services.

Of course, you are regularly posting social media posts on LinkedIn like Facebook or Instagram but don’t forget to incorporate images with it that stands out in the crowd.  If you are using videos to describe your products and services, well and good; the audience prefers watching videos to reading blogs.

On a Concluding Note

LinkedIn can help in surging brand image for both the startups and the experienced business enterprises. So, you need to take this opportunity to showcase your position in the market niche and tell people what makes you unique from others.

Author Bio: Bharat Patel, who heads the digital marketing team at Brainvire Infotech, is armed with over 12 years of experience in the fields of online marketing and project management. He is extremely proactive in implementing the latest technological innovations in his projects. Bharat’s core expertise lies in search engine optimization (SEO), social media marketing, and conversion rate optimization, among other things. His immense flare of writing encourages him to consistently pen down words revolving around current trends and innovations that relate to his fields of interest.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.