There are many things we used to buy in the traditional shops that we now buy online. Not that we have become lazy. It is only that it has become much easier to carry the box of jeans from our doorsteps into our homes than having to carry it down the street from the local store. This is on top of many other reasons why people are buying online. These include:
Huge selection of products
- Better prices
- Saving time
According to the United Nation Conference on Trade and Development, the number of people who are doing online shopping has grown from 1.079 billion in 2013 to around 1.623 billion in 2018. While the number of online shoppers has continued to grow, there are many people who are still concerned with the setback of having to pay for products online. This is because a majority of them get nervous about giving their credit card and personal information to an online retailer.
If you have an eCommerce business, one great way of attracting and even delighting customers is by offering them a reliable, stable, secure and smooth experience when shopping online. If you will be receiving payment on your site, here are a few things that you will need to check.
Multiple login options
Even though it is more convenient for your marketing to require that shoppers create an account before they can place an order, this will not always be beneficial to customers. This is because you can end up losing your customers if you are not providing them with an option for checking out as guests. Bear in mind that you always have an option of asking them to create account after buying from you and they can feel closer to the brand.
Integrated Payment Processor
While there are some payment processors that work perfectly well such as Stripe, Paypal, Amazon payment and Google wallet, if your wallet is small and with little amounts of transaction, you need to integrate Hubspot credit card payments into the site. When you have Hubspot integration that is responsible for processing the customer information on your server, this allows for more customization and flexibility. This is on top of the fact that payment with Hubspot provides a better experience for your customers. For an integrated payment page, you will need an SSL certificate that can ensure that you have a secure connection.
SSL Certificate, where you can buy cheap SSL from SSL2BUY.
If you have an ecommerce website, you will require an SSL certificate for the purpose of protecting the customer credit card and personal information. SSL is considered to be the standard security technology that ensures that the data passed between the browser and the web server remains private. When online shoppers see that your URL starts with “https://” they will be able to tell that you site is secure.
Credit Card Logos/Security Seals
When trying to keep your online shoppers at ease, you may need to add the security seals and credit card logos to your site to reassure your shoppers that the site is secure and is also trusted for doing business.