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LeBron James vs Kevin Durant : A New Rivalry For The Ages

As a 22-year old, the words "rivalry" and "basketball" haven't meant much in my years of watching the NBA. Hell, the biggest rivalry in the NBA during the post-Jordan era has been Kobe Bryant versus Shaquille O'Neal and as entertaining as that has been, they were teammates, so things weren't the same. People love to credit the culture with the lack of rivalries we have in 2012 and some notions