Everything is much the same as it would be at a supermarket. Consider the following scenario: you’re walking down the soft drink aisle. One bottle cost 50 dollars, another 60 dollars, and a third 70 dollars at this location. What is the reason behind this? For example, one beverage brand markets itself as a premium product, another as a best-seller, and a third is offered in glass bottles rather than plastic bottles. The same concept is reflected in the price of commercial fonts.
Different sets, intended for different creators
One shop may want to ensure that its font is downloaded on the most significant number of computers possible. Thus the price may be less than the market average of $50, but instead $10. Others may argue that we don’t need our font to be installed on every computer; rather, we’d like that it be used exclusively by the most prominent and self-assured creative directors — individuals who understand why they’re paying not 50 dollars, but 100 euros each style — on our typeface. Both of these methods have strong arguments in their favor, and they each have their own set of advantages and disadvantages.
For example, if you want to print anything, our $50 minimum license allows you to install the typeface on no more than three computers. If the purchaser aims to utilize the internet, the site should get no more than 15,000 visitors each month, at the very most. If a website has millions of visits, the price of each type of style may soar to several thousand dollars per style.
Different sets, intended for different languages
Another significant consideration in price is the number of languages available. If a company grows, it is typical for the typeface used to communicate with customers to become unavailable in the new language(s). This presents a problem: either update the typeface to one that includes both Latin and Arabic characters or negotiate with the creator to get the Arabic glyph set included.
Different sets, intended for different licenses
A few months ago, Fontstand, a monthly font leasing business, was introduced to the public. The system works as follows: you pay a tenth of the font cost each month, and after 12 payments, you get a complete license – the font is yours permanently. Aside from being ideal for quick tasks, this font rental model is also excellent for testing files to ensure that everything functions well together. For example, a free hour of usage is provided regularly.
Hence, Fonts are priced differently because various individuals create them in different locations and under different circumstances. Likely, someone who pays high rent and expensive wages for their workers will have greater font expenses than someone else. The location of the foundry, on the other hand, is very significant. Price competition and reductions are common among certain foundries, while others position themselves at the upper end of the market, with their typefaces being more expensive.