When one associates a single phrase to the iconic brand Nike it’s the slogan of “just do it.” That advertisment is now celebrating 30 years and will feature former San Franciso 49ers quarterback Colin Kaepernick.
The message is simple, yet profound. It states “believe in something. Even if it means sacrificing everything.”
It’s amazing how many times a backup quarterback has been signed by an NFL team and the sports media takes to social media that it wasn’t Kaepernick joining a roster. He has sued in the NFL for collusion and last week won a summary judgment against the league.
Shockingly Kaepernick looked like his old self in the last eight games of 2016. Showcasing to teams that needed a quareterback what he is able to do with his arms and legs. He threw for 1,513 yards, 12 touchdowns and only two interceptions and completed 62.5 percent of his passes. He also ran the ball 47 times for 295 yards and two touchdowns. If it weren’t for one of the worst defenses in San Francisco’s history there were chances of picking up a few more wins.
Though he didn’t play in 2017, Nike still had an endorsement deal with Kaepernick.
Nike’s vice president of brand for North America, Gino Fisanotti said “we believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward.”
There has been plenty of positive reactions to the new ads and here’s a look at some of the responses:
— The Hill (@thehill) September 4, 2018
Colin Kaepernick is now the face of Nike’s 30th Just Do It campaign. Nike also makes the NFL’s jerseys.
That move is the literal definition of Travis Scott & Quavo’s Huncho Jack collaboration song “Eye 2 Eye” hook line “right hand in the air, left hand in the pot” ✊🏽💰
— Exavier Pope (@exavierpope) September 3, 2018
This is what bravery looks like. @Kaepernick7 is a hero. @Nike is a corporate hero for making Kaepernick the face of their latest #JustDoIt campaign. The NFL star has faced selective blacklisting since he took a knee during the national anthem last year. May he now rise. https://t.co/hViwLyHyUr
— BEN PATRICK JOHNSON (@benpatrick90069) September 3, 2018
— Amy Siskind (@Amy_Siskind) September 3, 2018
Nike stood by Serena now Colin Kaepernick. They are not here for racists… Please Nike take my money 🙏 pic.twitter.com/CQd3XF5KCK
— The Instigator (@Am_Blujay) September 3, 2018