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Business: Three Ways To Effectively Reach Your Customer Base

Customer communications are one of the most imperative aspects of any business. Forging a solid and trusting relationship with your consumers is far from an easy task. The world has become a pretty cynical place, and any insincere gestures will be transparent. That said, thanks to the increasing prominence of the digital world, it's never been more important to keep your finger on the pulse. To put it simply, your
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White Knights: Why Women Need To Stop Taking Risks With False Heroes

Men… can’t live with them, and can’t sell them on Craigslist for parts either. Have you noticed how insanely desperate and optimistic men on social media have become in the last year or so? Women can’t even walk to the store without receiving more honks, beeps, and catcalls than a cheap you-know-what on Black Friday? I mean not only are women objectified and harassed openly by pervy men, but now
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Social Media: SEO Tactics That Are No Longer Effective In 2015

In 2015, SEO has become even more challenging for digital marketers. Thanks to the Google Penguin algorithm and Panda updates over the last few years, it is quite obvious that digital marketing as far as Search Engine Optimization is concerned, is going through a constant change. Due to this volatility, it becomes essential for digital marketers to become smart with their SEO strategies and tactics. They need to stay abreast
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Social Media: Understanding Programmatic Advertising

With programmatic advertising projected to account for 50% of digital ad sales by 2018, it is but inevitable that it has generated a great amount of interest. I was intrigued by the buzz surrounding programmatic advertising and decided to know more about this emerging trend that is being called the future of advertising. I compiled some interesting definitions of programmatic advertising by advertising experts. These helped me understand what programmatic
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Social Media: Things to Consider Before Choosing an Institute for SEO Courses

First of all you must concern yourself with knowing the purpose of pursuing SEO courses. You cannot undermine the role of SEO experts in today’s fast-paced hi-tech life. The numbers of websites are constantly on the rise and website owners are perspiring to find top SEO rankings. It is pretty tough to achieve top SEO rankings without professional help. SEO experts help you to achieve top ranks on the Google